Press Archive
Press Archive
February 2024
Healthcare Marketing
Use existing data – For even better market research
Juli 2023
Healthcare Marketing
Patients perceive brands up to 70% emotionally
June 2023
Dental Marketing
Increasing channel competition
March 2023
Healthcare Marketing
Customer Experience in the Rx market
Oktober 2022
Pharma relations
Totally different effect
May 2022
Successful launch
No time for market research during launch preparation …
March 2022
Healthcare Marketing
Faster, more frequent, more strategic
February 2022
Message Recall
This is how you message becomes top of mind
October 2020
Pharmaceutical marketing and emotions
Health is hugely emotive: So there should not be a lack of emotions in pharmaceutical marketing
Mai 2020
Healthcare Marketing
Hersteller-Information zu Lieferfähigkeit langfristig relevant
May 2020
Healthcare Marketing
Manufacturer´s information on ability to supply is relevant in the long term
March 2020
Healthcare Marketing Special Issue Digital Brand Leadership
The communication type as factor when editing content
August 2019
Healthcare Marketing Special Editon Branding OTC Pain Medicine
Sales booster pharmacist - Spoiler physician?
August 2019
Healthcare Marketing Special Editon Branding OTC Cold Medicine
Half of the consumers desire a particular brand at the POS
April 2019
Short-interview Dirk Laumann, board member of EUMARA AG
Market research on rare diseases: „That extra something" in market research!
March 2019
Healthcare Marketing, Special Edition
Pharmacists recommend very different brands
January 2019
PM-Report
Emotional charge of Pharma brands
January 2019
Short-interview with Peter Herzog, board member and co-founder of EUMARA AG
Brands are 75% emotional
December 2018
Research & Results
Mulitchannel Survey with neurologists
December 2018
Healthcare Marketing
Switzerland vs. Germany: How pulmologists inform
November 2018
Dirk Laumann in the Jury for the 'Healthcare Marketing' Competition "Spot des Monats"
August 2018
EUMARA
EUMARA & ÄND: Strong partnership for e-focus groups
August 2018
Pharma Relations
Peter Herzog and Dirk Laumann on the subject of „Data Quality“
Profiler Peter Herzog
September 2017
Dental Marketing
Peter Herzog and Dirk Laumann on the subject of „MCM Dental“
September 2017
Healthcare Marketing
Peter Herzog and Dirk Laumann on the subject of „MCM Urology“
July 2017
Saarbrücker Zeitung / Pfälzischer Mercer
Creative competition "Print meets Creative": Peter Herzog in the expert jury
| E-Channel Trend Catches on | Cardiologists: Clinicians have the Digital Edge | How Dentists Inform Themselves | |||
| May 2017 Dental Marketing |
April 2017 Healthcare Marketing |
February 2017 Quintessenz |
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| Multichannel Oncologists show Great Readiness for Self-Disclosure |
How do Dentists Inform Themselves? | Multi-Channel Communication – How do Doctors Inform Themselves? | |||
| January 2017 Healthcare Marketing |
September 2016 Dental Marketing |
May 2016 Healthcare Marketing |
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| Do Prescription Products need Marketing? | Campaign Tracking Yesterday – Today - Tomorrow | Contacts more Efficiency-Driven | |||
| November 2015 Healthcare Marketing |
April 2015 Healthcare Marketing |
June 2014 Pharma Relations |
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| The Multi-Channel Approach: Not Addressing Everyone the Same Way | IPad and Tablet-PC in Sales Rep Meetings - Curse or Blessing? |
In the Service of the Brand | |||
| February 2014 PHOENIX print |
November 2013 PHOENIX print |
October 2013 Pharma Relations |
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| Quick Poll: Which Creativity is Appreciated by Physicians? | The Meaning of Online Tools in Market Research Expansion of the Range of Methods |
Salesforce Effectiveness – Will Too Much Sales Damage the Relationship between the Salesforce and Pharmacist/Physician? | |||
| May 2013 Healthcare Marketing |
May 2013 Pharma Relations |
December 2012 PHOENIX print |
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| Top Start 2013: Pharmaceutical Trends and Forecasts - Statement by Peter Herzog |
Top Start 2013: Pharmaceutical Trends and Forecasts |
Multi-Channel –Bundled Evaluation of Measures | |||
| December 2012 Healthcare-Marketing |
December 2012 Healthcare-Marketing |
January 2012 Healthcare-Marketing |
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| Guardian of the Brand Essence | Already Arrived Amongst the Young | Sophisticated and Exciting | |||
| December 2010 Healthcare-Marketing |
November 2010 Pharma Relations |
October 2010 Pharma Relations |
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| Brand in Dialogue with All Target Groups | Efficient Marketing Mix through Behavioural Targeting | Brands Generate Sales | |||
| June 2010 Healthcare-Marketing |
2010 Yearbook Healthcare Marketing |
November 2009 Healthcare Marketing |
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| Change brings New Opportunities | Better Realization of Potentials through Behavioural Targeting | Profiler - Peter Herzog | |||
| July 2009 Pharma Relations |
April 2009 Pharma Relations |
March 2009 Pharma Relations |
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