The APO Monitor is a multi-client study
that is conducted on various topics. It is an
image and positioning survey showing
how the leading competitors or competitor
products in the market are perceived by the
target group of pharmacists / pharmacy
technicians and how they compare with
each other.

APO-Monitor topics (excerpt):

- Antacids
- Inunctions / inhalations for colds
- Remedies for colds
- Throat pain remedies
- Urinary tract infections
- Remedies for coughs
- Immunostimulants for colds
- Contraception
- Proton pump inhibitors
- Analgesics in general
- Topical muscular and joint pain remedies
- Dry eye

With EUMARA MC-Monitor‚ on the multi-
channel pulse of time‘ through tracking of
the target groups‘ expectations,
experiences, attitudes and usage
behaviour with reference to the analogous
and digital information and communication
channels.

MC-Monitor target groups (excerpt):

- Dermatologists
- Dentists
- General practicioners (GPs)
- Gynaecologists
- Cardiologists
- Neurologists
- Oncologists
- Ophthalmologist
- Orthopaedists
- Pharmacists
- Physicians from mucoviscidosis centres
- Pulmonologists
- Rheumatologists
- Pain therapists
- Urologists